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Carlsberg has been working on ways that we could use technology to help our on-trade customers. Taking a customer-centric approach, we spoke to customers in 3 global markets, looking to understand what’s getting in the way of customers’ success.

The products you see today are a direct result of working closely with our customers. Speaking with them and identifying the needs that keep them up at night. We are constantly evaluating and improving, reacting to user needs and feedback to make the app better for customers - always checking that our ideas are grounded in real customer insight so they deliver value.



Our Tools


Skillable

Adapt




 

 

 

Skillable

The simplest and easiest way to train your staff

Know your geuze from your gose and be an absolute wizard behind the bar! Skillable is a free and easy way of learning new skills and improving your knowledge, specially-made for bar and restaurant workers in the hospitality industry.

  • Managers and staff have access to courses including: customer service, glassware, beer and food pairing, selling and more
  • Create lessons unique to your business and share them with your staff in a few easy steps.
  • A customisable beer menu course helps staff be more knowledgeable about the products they serve.
  • Always available in your pocket, always up to date.

Skillable is free and available only to Carlsberg customers.

Register your interest




 

 

 

Adapt

An intelligent advisor to your business

Get access to personalised insights about your business, driven by data from thousands of other Carlsberg customers like you.

Improve your business every week, with information to help you make meaningful changes

  • What products will make the biggest difference to your business?
  • What do places similar to yours sell more and less of?
  • What are the upcoming trends in the yearly calendar?
  • What promotions you should consider to boost your best products?
  • Free to Carlsberg customers

Register your interest